Promotion Activities

The success of CHINA GEOTECH 2006 contributed a well feedback among the industry and gave a good foundation for CHINA GEO-TECH 2007 in which promotion activities are then emphasized and largely covered so that a comprehensive show information are provided to exhibitors.

Promotion Methods

• Press Conference in the early stage. This will be led by the China Geological Survey, inviting industry leaders, related associations and media etc for proclaiming the latest show information.
• Inviting overseas media as cooperation partner
• Expand & enhance the quality and quantity of overseas media.
• Reports by Chinaexperts regarding the latest geological status and technology introductionwill be published on overseas magazines in the name of Secretariat of organizing committee.
• Publish CHINA GEOTECH 2006 review and post-show report
• Email the show preview information to registered visitors and undertake marketing research. Direct mail to the registered visitors with related show information and admission tickets.
• Contact with overseas agents, research associations and related geological survey for show promotion purpose.
• Keep the cooperation relationship with the existing China’s media and publish relative show information, advertisements and other information periodically.
• Upgrading the function of the website.
• Invite the public media to conclude promotional report on the importance, significant and the social status of geological field nowadays; press of special reports of expertise and academician in one month before the exhibition date.
• Cooperate with other exhibitions-distribute exhibition and forum information in other related events, exchange exhibition directory advertisement, friendly link with other event websites to attract wide range of visitors and delegates.
• Distribute of forum timetable, speaker’s introduction and content of forum reportthrough various advertising channels.
• Outdoor Advertisement in the exhibition and forum venue from end of October
• Collect and analysis related market and event information to well prepare and strategically plan for the 2008 event.

Exiting media partner and areas of proposed co-operation media

• Media Partners:
  Hydrogeology & Engineering Geology、Geophysical and Geochemical Exploration、Equipment for Geotechnical Engineering、Exploration Engineering (Rock & Soil Drilling and Tunneling)、Mining Journal China、Mineral Resources and Geology、The Geological Exploration Herald、China Non-Metallic Mining Industry Herald、China Land and Resources News、Oil Drilling & Production Technology、World Well Logging Technology、Computer Applications of Petroleumt、Coal Geology of China、Journal of Engineering Geology、Natural Gas Industry、Coal Engineering、www.ks126.com、www.jx.cn、www.zhongyinet.com、www.cnsensor.net、www.qx100.com.cn、《The Leading edge》、《GIM INTERNATIONAL》、《Geodrilling》

• Proposed co-operation media
  InfoMine、Minerals & Metals Review、Mining Review Africa、 GoldLetter International、Panorama Minero、World Mining Equipment、GFMS、Mining Journal、African Mining、World Gold、Wall Street Reporter Magazine、Australia China Connections、MiningPress、Canadian Journal of Earth Sciences、Geological Magazine、South African Journal of Geology、Australian Journal of Earth Sciences、Exploration and Mining Geology、American Association of Petroleum Geologists (AAPG)、Geology、Bulletin of the Seismological Society of America, etc.

Ways of media co-operation

In order to establish a long-term co-operation relationship with the media, we are prepared to use methods like “Information exchange” to achieve successful mutual co-operation.